Meme Transmission

“Life-forms can transmit information both vertically (from parent to child, via replication of genes) and horizontally (through viruses and other means). Malcolm Gladwell wrote, “A meme is an idea that behaves like a virus–that moves through a population, taking hold in each person it infects.” Memes can replicate vertically or horizontally within a single biological generation. They may also lie dormant for long periods of time. Memes spread by the behaviors that they generate in their hosts. Imitation counts as an important characteristic in the propagation of memes. Imitation often involves the copying of an observed behaviour of another individual, but memes may transmit from one individual to another through a copy recorded in an inanimate source, such as a book or a musical score. McNamara has suggested that memes can be thereby classified as either internal or external memes, (i-memes or e-memes).[9] Researchers have observed memetic copying in just a few species on Earth, including hominids, dolphins and birds (that learn how to sing by imitating their parents or neighbors).[14]”
http://en.wikipedia.org/wiki/Meme#Transmission

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